"Fermentation is the original culinary art, after fire," says co-founder and CEO Jeff Nobbs. "We use this ancient technique to produce oils and fats with significantly lower levels of the bad fats that have been linked to inflammation and disease while having a fraction of the environmental footprint. We're proud to be the first company stepping up with the mission to completely remove industrial 'vegetable' oils from our food system."
"Potential mechanisms of these associations include olive oil being less susceptible to oxidation; having anti-inflammatory and antiatherogenic properties; and improving oxidative stress, endothelial function, lipid profile, insulin sensitivity, and blood pressure.
Zero Acre has a product that can consistently address these widely-recognized problems with industrial seed oils.
Olive oil is healthier than seed oils because it can have less linoleic acid, the omega-6 fat that has been identified as the cause of the above-mentioned problems, through decades of scientific effort.
While olive oil is a great option, it has a few issues: it naturally varies widely in its level of omega-6 fats, it is very expensive to produce since it's grown on trees, it's therefore very difficult to increase production, and the market for olive oil has suffered from a problem with widespread adulteration with cheap, unhealthy seed oils. It's impossible to replace seed oil production with olive oil.
Over 100 years of reliance on seed oils has left the world in a position where an enormous quantity of our calories now comes from a 'food' that is widely recognized as having deleterious effects on our health. This vast and rapidly increasing quantity of seed oils consumed in the world is bad for people and ironically is one of the worst for the environment, as millions of acres of forest land is cut down to produce oil crops that lead to worse human health.
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| From Jeff Nobbs' post. |
The seed oil industry has long recognized the problem with their products, and has been trying to lower the omega-6 levels, with some success: "GM soybean oil causes less obesity and insulin resistance but is harmful to liver function".
Unlike the seed oil manufacturers which are unwilling to admit the health problems their products cause, Zero Acre has no such conflict.
Jeff Nobbs and his team at Zero Acre Farms are the real deal. They're doing this because they believe in the health and environmental benefits of lowering seed oil consumption around the world.
India alone has over 1 billion people who have become dependent on seed oils, and whose health has declined as a result.
This is a terrific alternative as we all try to improve our health and the health of the planet.
It's a very exciting time and project, and I couldn't be happier to finally be able to talk about his on my birthday!
Sign up for the Future of Fat summit that Zero Acre is holding in March.
P.S. Jeff posted a thread on twitter that's worth reading:
For the last couple of years, I've been working with an incredible group of people on a stealth food company called @ZeroAcreFarms.
— Jeff Nobbs (@jeffnobbs) February 2, 2022
Today, we announce our mission: to remove destructive "vegetable" oils from the food system.
Here's why (thread) 👇
https://t.co/S6SBOOh7Ea
