Carbon-Free Sugar

Target market, the terminally gullible.

"Yes, it is still 100% pure cane sugar with 15 calories per teaspoon. And, it functions just like all Domino® Pure Cane Granulated Sugar. Use it cup for cup exactly like the original Domino® Pure Cane Granulated Sugar."

Because it's just sugar.

The claims they're making sound like they're literally true. The sugar is no different, they're simply pointing out that in growing it they're binding carbon, which is true for any woody plant. And they've got some carbon-friendly way to produce the energy they need to refine the sugar.

They're just taking a page from the Roman Catholics...

The market of people who believe in anthropogenic global warming is a large one (although shrinking), and they've already proven they're gullible to dubious claims... Caveat emptor.

Are they charging more, I wonder?

Thanks to Prof. Adler, who's part of the target market.