Tuesday, May 17, 2011

Quaker Chewy

Like this post, this is motivated by seeing an ad appear on my blog.  I agree with Richard Nikoley about these ads, but I do occasionally feel motiviated to comment on them, especially when the product promoted is diametrically opposed to the mission of this blog.

Quaker Chewy candy
So here we have the Quaker Chewy.  I presume this is part of a campaign of some sort, but out of morbid curiosity I felt compelled to go check out the ingredients, given that this ad appeared under my post on sawdust in food.

Sadly, they don't overtly include sawdust, as, along with the chocolate in the chocolate chips, that would have been one of the healthier ingredients.

This appears to be the product page for the Quacker Chewy, and happily, they include all the nutrition information (you may have to click on the nutrition tab at the bottom of the page):

-
Serving size   1 bar (24g)
Amount per serving
Calories 100Calories from Fat 30
%daily value
Total Fat 3g5%
Saturated Fat 1g6%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 75mg3%
Total Carbohydrate 17g6%
Dietary Fiber 1g4%
Sugars 7g
Protein 1g
Calcium 8%•  Iron 2%
Not a significant source of Cholesterol, Vitamin A, Vitamin C.
*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Ingredients
GRANOLA (WHOLE GRAIN ROLLED OATS, BROWNSUGAR, CRISP RICE [RICE FLOUR, SUGAR, SALT, MALTED BARLEY EXTRACT],WHOLE GRAIN ROLLED WHEAT, SOYBEAN OIL, DRIED COCONUT, WHOLE WHEAT FLOUR, SODIUM BICARBONATE, SOY LECITHIN, CARAMEL COLOR, NONFAT DRYMILK), SEMISWEET CHOCOLATE CHIPS (SUGAR, CHOCOLATE LIQUOR, COCOA BUTTER, SOY LECITHIN, VANILLA EXTRACT), CORN SYRUP, BROWN RICE CRISP (WHOLE GRAIN BROWN RICE, SUGAR, MALTED BARLEY FLOUR, SALT), INVERT SUGAR, SUGAR, CORN SYRUP SOLIDS, GLYCERIN, SOYBEAN OIL. CONTAINS 2% OR LESS OF SORBITOL,CALCIUM CARBONATE, SALT, WATER, SOY LECITHIN, MOLASSES, NATURAL AND ARTIFICIAL FLAVOR, BHT (PRESERVATIVE), CITRIC ACID.

CONTAINS WHEAT, COCONUT, SOY AND MILK INGREDIENTS.

MAY CONTAIN TRACES OF PEANUT AND OTHER TREE NUTS.


The calories nearly add up.  Quaker claims the total calories are 100, with 30 coming from fat.  If you total the numbers they present, there are 27 calories coming from fat (9 calories per gram) 2/3s of that is coming from non-saturated fat sources.  The rest comes from the carbs (68 calories, 4 per gram) and protein (the lonely 4 calories from 1 gram).  I guess that's close enough to attribute the difference to a rounding error.

By weight, oddly, the numbers total 21 grams, while Quaker claims the total weight is 24 grams.  There's a missing 12.5%, which contains 1 calorie.  Perhaps we've found our sawdust?  3 grams (12.5%) of the total is fat, apparently coming mostly from the soybean oil.  17 grams (70.8%) is carbs, with 7 grams of "sugars" (29.2%).

So you're basically eating a bar of sugar bound together with soybean oil, and a miniscule amount of saturated fat (1 gram, 4.2%), hopefully coming from the chocolate.

This is a fine thing to feed to a lab rat if you're trying to make it sick, or if you just don't know better, but I don't understand why anyone would eat this themselves, or feed it to their childern. 

It has virtually no redeeming qualities as far as nutrition goes.