Monday, September 27, 2010

Follow-up to "Vibram's Plans For World Domination"

A few interesting tidbits:

"On the strength of its quirky-looking FiveFingers product, the Italian brand has been a standout in a weak economy. In fact, sales have tripled every year since the style's debut in 2006 — and this year, the brand is on course to deliver 1.4 million pairs of the glovelike shoes, a fivefold increase over the prior year."


"...Post estimated that a third of the Vibram business worldwide is in FiveFingers product, with 90 percent of that done in North America. (The company derives the other two-thirds of its business from its components program.)..."


"Teva, Inov-8 and Vivo Barefoot have all unveiled barefoot performance product. And Vibram partnered with two major brands — New Balance and Merrell — to bow their own minimal lines for spring '11.

"'What's exciting about it is that it brings more ideas and innovation and creativity to the market,' Post said, adding that Vibram also gains further penetration in the category."

"'[The partnerships] allow us to exploit the opportunity a little bit more and share it, frankly, with our best customers,' Post said. 'And by listening to the consumer and paying close attention, we'll be able to leverage this concept to its full potential.'

That's remarkable.  From Woman's Wear Daily.

Original post.